Have you ever walked out of a movie before it was over? If you answered “yes,” can you recall why you got up and left? What was the reason?

Back in my early 20s, I took a girl on a date to see a movie called The Perils of Gwendoline, which looked okay in the coming attractions. “Gwendoline” was played by the young and attractive Tawny Kitaen and the film looked like a lightweight Raiders of the Lost Ark with a dash of Rocky Horror Picture Show…if you can imagine that. Okay, Perils of Gwendoline, here we go!

And we went alright: We were outta that theater 20 minutes after it started and we were not the only ones.

Was there something particularly offensive about the movie? No.

Did its production values look as if it had been shot on Super-8 film and edited with a butter knife? Not at all.

The problem was that it was uninteresting. Boring. Gwendoline failed to “hook” a significant part of the audience, who went streaming for the exits. (My apologies to the cult following that the film has since developed. Perhaps I would view the film differently today than I did back then.)

On the other hand, I was transfixed by a movie released the same year called Repo Man--a quirky indie film with a largely then-unknown cast (save for a barely-known Emilio Estevez and perhaps Harry Dean Stanton—if you were an aficionado of character actors). The plot (“Find the Chevrolet with the aliens in the trunk!”) was on the thin side. However, what it lacked in star power and plot line, it made up for with a significant quantity of interesting things that grabbed your interest and kept you interested.

(Interesting, isn’t it?)

In my last blog entry, I talked about redundancy and overwriting—using seven words to say what could be said with three or using the same sentence structures over and over. In pointing out these kinds of shortcomings in your own or another’s writing, it’s sometimes very easy to overlook what's really good about a piece of writing. 

I took those redundancy examples from a manuscript that became a book called Across the Hall: Real Love the Right Way by author Monique Francisco. But far more important than being a source of such examples, Real Love is a great example of how a good story trumps any technical flaws. Francisco weaves three plot lines and takes the reader up and down the emotional roller coaster: I hissed at the “bad guy” and fell in love with the good guy(s). 

Francisco might have had a few things to learn about tightening up a sentence or a paragraph (we all did at one time or another) but there was little I could tell her about how to improve her storytelling. It held my interest, without effort, and it’s not even a genre (romance) I commonly read.

Q: What can you do with a manuscript containing a perfectly-punctuated yet dull story? 

A: Use it to start a fire.

The story is the most important factor.

You can always find an experienced freelance editor to correct your grammar, punctuation, etc. You can even find one to work with you on the overall flow of your story. (That’s called “content editing” or “substantive editing.”)

But the bottom line is: tell a good story and make it interesting--in your emails, your website, your blogs--all your marketing. 

And if you need help achieving that, give me a call 323-646-2469 or email me


09/07/2015 11:04pm

Awesome! I would definitely hire you. You got me completely engaged with your story. Great hook! What a way to introduce and sell yourself. Seriously, you are a brilliant copywriter.

07/05/2017 1:48am

The author's feelings are what makes up a story. Yes I think it is true. I, myself is a writer. My motivation to write a story is in accordance of my present situation. Whether I am in a bad or good mood, as long as my spirit is being laid into my writings, the readers would be able to catch up the message that you want to portray. I am just a simple writer. maybe I cannot produce my own movie but at least I support writers who could produce their own movies in cinemas. Maybe in that way, I could contribute to the writing industry.

07/09/2017 11:33pm

Thank you for giving so many details about Copy editing. I am sure that some might not be familiar with this matter, especially if you are not working in newspaper. This is a term used by the editors and it means the final checking of the articles that are about to be published either in newspapers or a magazine. This area is important because this is where we ensure the quality of a certain article.

02/02/2016 6:47am

Can I just say what a relief to discover somebody that really understands what they are discussing online. You definitely understand how to bring an issue to light and make it important. More people have to look at this and understand this side of the story. I was surprised that you're not more popular since you certainly possess the gift.

02/15/2016 3:08am

Awesome explanation! Thanks!


Yes, storytelling is very important thing! The most important in visualizing!

04/26/2017 1:51am

"Tell a good story and make it interesting". What a simple yet a very powerful phrase. In making a movie, it's not enough that you have the most beautiful location yet you lack a substance in your story. A movie should contain everything. "The Perils of Gwendoline" may not impressed you because you didn't see what you wanted to see in the movie. I am happy you're good in movie critiquing.

07/04/2017 8:08pm



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