Just a short post this time: 

Content editing (also called "structural editing" or "developmental editing") takes into account the entire text, whether it's a book, sales brochure, website or other content. When editing for content, the editor seeks to ensure the logical flow or correct sequencing of ideas; consistency of the writer's voice; consistency of character (such as in a novel) and other broad areas.

The editor won't always take it upon him/herself to write the changes (unless it has been agreed up with the client ahead of time) but will make notes, either directly into the text (in a contrasting color) or by use of margin notes, such as the "Comments" function in Microsoft Word.

Content editing is not always a matter of removing content or re-arranging it; it can also be a matter of what I call "the canyon effect." The person who wrote the copy leaped from one idea to another without a proper transition. So the reader, missing the transitional material, does not make a smooth transition; they fall into the canyon. I note this in particular with technology-related material, written by people who are tech-savvy but who are not writers by trade.  

While it probably goes without saying, content editing isn't just for novels or other books: I have had clients request it for two-page articles and tri-fold business brochures and other "smaller" jobs. 

 


Comments

06/10/2016 9:30pm

Very few people will have knowledge about " canyon effect " but I think this blog will be very helpful in this regard. Hence, everyone should read it once to know about content editing and its relation with canyon effect.

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07/28/2016 2:07am

Thanks for sharing the facts. You truly impressed me by this post of yours. And what exactly is additional commendable will be the authenticity in the content material.

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09/24/2016 5:22am

Content editing ain't easy at all. You are very experienced person. I like your thoughts.

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10/29/2016 12:15am

I recently found many useful information in your website especially this blog page. Among the lots of comments on your articles. Thanks for sharing.

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11/20/2016 8:58am

Content editing might be pretty hard, right? I am sure you are experienced in that.

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We have find so many posts to find content editing blogs. The details may helpful to write articles on canyone effects. That everything we have find from this website.

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